Statistics that sell: How My3D platform analytics help you understand customer behavior in virtual tours
A virtual tour is no longer just a visual tool – it is a source of data. With the statistical capabilities of the My3D platform, you can not only present a space, but also understand exactly what customers are looking for, what excites them and where they lose interest. In this article, we will tell you how to use this data wisely – to improve sales, marketing and customer experience.
How do My3D platform statistics work?
The My3D platform collects and displays various user behavior indicators in the virtual tour. This data helps to:
– Identify the most visited places (hotspots),
– Understand how long users spend in each area,
– Notice where they click most often,
– Find out where they connect from and what device they use,
– Track whether they interact with information points, buttons or other elements.
Key metrics you can see and use
Indicator | What does this mean? |
Total number of visits | What is the total number of visits to the tour in a given period of time? |
Unique users | How many different people viewed the tour – not the number of clicks, but the number of real visitors. |
Average time on tour | Indicates how long a customer spends viewing a tour – more time = more engagement. |
Click on the information points | How often do users click on interactive elements – such as “Learn more”, “Download PDF”, “Log in”, etc. |
Hot zones (heatmap) | Where users spend the most time – ideal for improving the structure of the tour and highlighting the most important objects. |
Device type (computer/mobile) | Important for marketing – shows how to adapt content for different platforms. |
Countries/cities | Allows you to understand the origin of your audience – useful when working with international clients or the diaspora. |
How to use statistics in sales?
- Improve the presentation sequence – if customers only go through part of the tour, the first steps may not be engaging enough.
- A/B test variations – place different headlines, images, or calls to action and compare which ones work better.
- Automatic notifications – connect the platform to your CRM and receive an alert when someone actively interacts with the tour.
- Highlight what attracts – statistics show what is already working. These areas can be supplemented with buttons such as “Apply” or “Get Price”.
Contribution to marketing
- Ad optimization: You see which ad brought customers to the tour.
- Retargeting: Connects with pixels (Meta, Google) to re-target people who were on the tour.
- Campaign Measurement: Compare tour engagement before/after a specific campaign.
Advanced analytics capabilities
- Real-time data: Ability to see when someone is currently viewing a tour – great for instant communication.
- Integration with Google Analytics and Facebook Pixel: Deeper analysis and retargeting capabilities.
- UTM tag support: Every campaign becomes trackable – you’ll know exactly where your customers come from.
- User click records: Ability to see how the user navigated the tour – for UX improvement.
- Automatic statistical reporting: Regular PDF or email reports without manual review.
- Behavior-based personalization: Change tour content based on clicks or path.
- Communication integration: Popup forms, WhatsApp, emails or bookings directly from the tour.
Practical example
A real estate company posts three different properties with a similar presentation. According to statistics, one of the properties is viewed longer and with a higher number of clicks on the information points. It is analyzed that this particular tour includes a short video about the neighborhood. Conclusion: similar videos are included in future tours. As a result – a higher level of customer engagement and more applications.
In conclusion – data is power
My3D platform statistics are not just numbers in tables. They are an opportunity to see, think and act smarter. If you know where customers look, what they are looking for and what stops them – you can adjust your tours and offers so that you are their first choice.